How to Use Facebook to Grow Your Tutoring Business
Use Facebook to grow your tutoring business
So you’re wanting to grow your online tutoring business this year but you’re not too excited about buying Facebook ads. I’ve been there. I’ve run ads a few times and can honestly say the ROI was not there for me. Ads can absolutely work, but in my experience, it helps to have an expert run them for you, and now we’re talking more money to invest. There are other ways to grow your tutoring business without spending a ton of cash on ads. One of the best ways to build a community is with a Facebook group. Before you can sell anything to a customer, you have to establish a like, know, trust factor. Starting a Facebook group that has your ideal client in mind is the first step to establishing those three crucial factors.
Establish trust with your clients in your Facebook group
A Facebook Group Helps You Establish Trust
I mentioned this a little before, but trust is going to be the most important factor to growing your online tutoring business. Your potential clients need to know you are trustworthy and honorable. They’ll want to know that you deliver amazing services but also that you’re willing to share your expertise and have a little fun while doing it. A Facebook group allows you to establish trust with your ideal client while providing high value and quality information and resources. Building trust through the personal connections you make inside the group is a powerful way to set yourself up for success later when you’re making a pitch or have an ask for your business.
Get feedback from your Facebook group to help grow your tutoring business
Get Feedback From Asking Questions And Taking Polls
Getting feedback from your Facebook group is a great way to learn what your ideal clients like and what they don’t like. In the same vein, you can figure out what they need. Let me give you an example. Let’s say you’re setting up your services page for the summer (I would make sure this is done by April). You’re wanting to streamline your services and earn more money while working less, so you’re considering doing a pod. You can read all about creating learning pods here. Before you send out an email to your list proclaiming that you’re starting a learning pod, you can test the idea out in your Facebook group. Since you’ve established trust with the group at this point, members will happily answer your poll and you’ll get the feedback you need to create the pod or learning group. You’ll likely get parents saying “Hey, I’m interested in that for my kiddo!” Getting feedback from your group is a great way to think of product ideas for your Teachers Pay Teachers store as well. A member of the group might say “My child is really struggling with math facts, what do you recommend?” And right there you’ve got an idea to create a TpT product, write a blog post and do a YouTube video!
A Facebook group will help you get more tutoring clients
Drives Action and Helps You Book More Tutoring Clients
Let’s say you’re going live each week in your Facebook group to teach something your group members want to know. Going live and providing lots of value to your group each week, proves you are an expert in your tutoring niche. You’ll have a snowball effect of trust forming and parents wondering how they could possibly get on your client list. You won’t have to be salesy at this point because your work will speak for itself! Posting client testimonials periodically is a great way to build trust and book more tutoring clients. You can use these templates to have a curated look that shows off your amazing tutoring business.
Once you get into a weekly habit of posting valuable content inside your Facebook group, you’ll see an increase in client bookings, sales of your resources and start building a brand that everyone who needs your type of services will keep coming back to!
Trust the process of growing your tutoring business
What Steps You Can Take Right Now
Don’t get hung up on the name of your group. If you want to name it the same name as your tutoring business, start there. I see many tutors wasting a lot of time on their business name and the same thing can happen when naming your Facebook group. Once you’ve decided on your name, use Canva to create a banner for your group. There’s plenty of templates on Canva for you to use, so don’t overwhelm yourself with design ideas. Add a link to your Instagram and Facebook accounts for people to join and send an email to your list letting them know about the group you’ve just started and the free value you’re going to provide. Trust the process and in time, your group will grow and you’ll make sales. Skipping steps in between will dissolve the built trust and make it next to impossible to make a sale in the future.
If you’re looking for a Facebook group for tutors just like you, you’ll love Tutorpreneur Tribe. You can ask questions and bounce business ideas off tutors who are in the same shoes you are. It’s a great place to make friends doing the same thing and get ideas.
What are you waiting for? Start your Facebook group today! Tell me what’s holding you back in the comments below!